7,171 articles on "marketing"

Media Relations: How We Landed the Wall Street Journal's Front Page

Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the...

Marketing  marketing story reporter west were
When Times Get Tough... or When to Really Advertise

When Times Get Tough... or When to Really Advertise by: John Jordan The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. It must be true, because ad agencies ...

Marketing  marketing higher share competition
Offer Package Deals To Increase Profits And Sales

Offer Package Deals To Increase Profits And Salesby Nathan HollandAn effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. ...

Marketing  marketing products services package people would
Cleaning Up Your Marketing

Cleaning Up Your Marketing by: Charlie Cook Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new m...

Marketing  marketing plan working prospectsaposs want
Brochures: The Ultimate Sales Weapon

Brochures: The Ultimate Sales Weapon by: Brett Curry "How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few deta...

Marketing  marketing brochure customer brochures business
Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate by: Richard Cunningham Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse. You’ve got a great product, fantastic customer servi...

Marketing  marketing email service volume send based
Is Your Marketing Full of Holes?

Is Your Marketing Full of Holes? by: Charlie Cook You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract client...

Marketing  marketing prospects contact people
Ready, Aim, Fire...Oops...Where's The Target?

y, Aim, Fire...Oops...Where's The Target? by: Patty BaldwinEverywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success ...

Marketing  marketing business presentation jones much
Has Internet Marketing come of age

"Has Internet Marketing come of age?" ...this is one question that constantly comes to my mind, whenever I visit a portal and see a neatly designed slug or a really tempting subject line waiting to be read, only to give an impetus to the guy responsi...

Computers And Internet  computers internet marketing mail increase
Networking, -inetworking, What Is The First Rule

Networking on the Internet is the same as networking inperson, or is it? Let's take a conversational tour togetheron this topic.At an in-person networking event you wouldn't just attendnot to network. Or would you? Normally everyone is ther...

Marketing  marketing networking person