7,171 articles on "marketing"

The 12 Most Common Newsletter Design Mistakes

The 12 Most Common Newsletter Design Mistakes by: Roger C. ParkerYour newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read news...

Marketing  marketing read newsletter readers white
Make front page news by NOT inviting the media

Make front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single new...

Marketing  marketing media newspaper story door
Time Your News Release For Maximum Publicity

Your News Release For Maximum Publicity by: David Leonhardt "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on h...

Marketing  marketing news release time media there
The Facts You Should Know About Internet Marketing

The Facts You Should Know About Internet Marketing by: Raamakant S. I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. I thought probably I am the luckiest guy in the world. I have a gorgeous wife, a cute doll...

Online Business  online business list traffic time visitors marketing
Lead Me On - Learn About Internet Marketing Leads

Lead Me On - Learn About Internet Marketing Leads by: Mal Keenan Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new ins...

Online Business  online business marketing leads internet products list
Starting Small Business Promotional Campaigns

So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How are y...

Marketing  marketing promote business
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
How to write Killer Classified Ad Copy

I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding about the scotch. But he just couldn't believe anyone in their righ...

Marketing  marketing killer business letter
Find Your “Happy Place” For New Year's Success!

Find Your “Happy Place” For New Year's Success!By Hans KleinYou may call me crazy. but it's true.When I recently saw one of my favorite movies, “Happy Gilmore” staring Adam Sandler, I realized that this movie has an extremely import...

Marketing  marketing happy success make
Symptoms Sell

If you are a solution type of person like me, then the concept that symptoms sell may not be intuitive at first. "What do youmean symptoms sell? I'm hired to offer a solution!" Yes, that's true. But selling symptoms and offering a solution ...

Marketing  marketing solution symptoms itaposs