169 articles on "perception"

Managers, Which PR Is Right For You?

Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change ...

Business And Finance  business finance perception public relations audience people
PR Your 500 Pound Gorilla

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1060 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations public
Know What Matters Most About PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 870 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance people perception target manager relations
Not Getting the PR Results You Want

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 975 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance perception relations public audience target
If Your PR Can't Do This, Bag It!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 895 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance behaviors audience perception will
Power Your Profits Using Price And Perception

People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your askingPRICE should represent the VALUE customers place on your...

Marketing  marketing price value customer product perception customers
PR: What's the Point?

PR: What's the Point? by: Robert A. KellyHere’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini...

Business And Finance  business finance perception message relations
Do You Have an Exclusive Market Segment?

Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your ...

Business And Finance  business finance perception behaviors audience
Why PR is a Vital Force

Why PR is a Vital Force by: Robert A. KellyBecause it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this c...

Business And Finance  business finance perception audience will
Managers: Should Your PR Budget Stress Tactics or Strategy?

Managers: Should Your PR Budget Stress Tactics or Strategy? by: Robert A. Kelly If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such...

Business And Finance  business finance perception audience public relations behaviors