169 articles on "perception"

Right PR Empowers a Manager

Right PR Empowers a Manager by: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed exte...

Business And Finance  business finance perception audience most
It's Just Common Sense!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 835 including guidelines and resource box. Robert A. Kelly © ...

Business And Finance  business finance public perceptions relations
What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
PR: Behavior Modification Specialist

PR: Behavior Modification Specialist by: Robert A. Kelly While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions o...

Business And Finance  business finance perceptions organization each
The Worst PR Mistakes

The Worst PR Mistakes by: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs...

Business And Finance  business finance public relations people perception
Moving Key Audiences to Take Action

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1310 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception behaviors people audience
Take the High Ground With Quality PR

Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. ...

Business And Finance  business finance perception relations behaviors public audience
Managers, Which PR Is Right For You?

Managers, Which PR Is Right For You? by: Robert A. Kelly An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change ...

Business And Finance  business finance perception public relations audience people
PR: What's the Point?

PR: What's the Point? by: Robert A. KellyHere’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini...

Business And Finance  business finance perception message relations
PR: Focus on What Matters!

PR: Focus on What Matters! by: Robert A. KellySure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...

Business And Finance  business finance perception relations public people