169 articles on "perception"

Not Getting the PR Results You Want?

Not Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those i...

Business And Finance  business finance perception audience relations public behaviors
Don't Use PR...

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 825 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance message audience perceptions perception
When Tactics Are Not Enough

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 975 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance perception audience about
PR That Entrepreneurs Often Overlook

PR That Entrepreneurs Often Overlook by: Robert A. KellyIf that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences ...

Business And Finance  business finance perception public people relations
Know What Matters Most About PR?

Know What Matters Most About PR? by: Robert A. Kelly When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your depart...

Business And Finance  business finance people perception audience target about
The Ultimate PR "Scam"

The Ultimate PR "Scam" by: Robert A. Kelly It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or...

Business And Finance  business finance audience behaviors perception members
Managers, Have You Been Shortchanged

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 945 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance perception target public relations will
How to Avoid Nasty Business Surprises

Conducting business in the 21st century often requires quick decisions. This often leads to sound data being replaced by perception as the basis for making important resolutions. The risks in this approach are clear: business decisions made without a...

Business And Finance  business finance analysis perception
Public Relations' 8 Fix Factors

Public Relations' 8 Fix Factors by: Robert A. KellyI say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effor...

Business And Finance  business finance perception audience factor public message relations
Managers: Why Not PR Like This?

Managers: Why Not PR Like This? by: Robert A. KellyI mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association a...

Business And Finance  business finance perception public relations audience them