169 articles on "perception"

When Managers Play the PR Card

When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that public relations card means th...

Business And Finance  business finance perception behaviors message members
Does the PR Blueprint Work

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1075 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance relations public perception target audience goal
PR and the Small Matter of Results

PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special e...

Business And Finance  business finance perception public relations behaviors audience
PR: A Potent Force for Success

PR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those k...

Business And Finance  business finance perception relations behaviors public audience
Want PR's Full Value

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 860 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience relations public target perception
PR: Your 500 Pound Gorilla

PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences o...

Business And Finance  business finance perception relations public
Is This Any Way to Run Your PR?

Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to...

Business And Finance  business finance perception audience behaviors those
Is This Any Way to Run Your PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1030 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception audience behaviors when
What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
Right PR Empowers a Manager

Right PR Empowers a Manager by: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed exte...

Business And Finance  business finance perception audience most