169 articles on "perception"

Want PR's Full Value

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 860 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience relations public target perception
PR and the Small Matter of Results

PR and the Small Matter of Results by: Robert A. Kelly As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special e...

Business And Finance  business finance perception public relations behaviors audience
What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
Managers: Are You PR-Fit?

Managers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality th...

Business And Finance  business finance public relations audience target perception message
PR Let's Cut to the Chase

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 985 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance public relations perception like
PR: Your 500 Pound Gorilla

PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences o...

Business And Finance  business finance perception relations public
Is This Any Way to Run Your PR?

Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to...

Business And Finance  business finance perception audience behaviors those
PR: Focus on What Matters!

PR: Focus on What Matters! by: Robert A. KellySure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...

Business And Finance  business finance perception relations public people
The Worst PR Mistakes

The Worst PR Mistakes by: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs...

Business And Finance  business finance public relations people perception
Moving Key Audiences to Take Action

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1310 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception behaviors people audience