169 articles on "perception"

Same Old, Same Old PR Still Tops

Same Old, Same Old PR Still Tops by: Robert A. Kelly Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will wan...

Business And Finance  business finance perception relations audience behaviors
Sound Like Your Situation?

Sound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors...

Marketing  marketing public relations audience target perceptions they
Just What Kind of PR Matters to You?

Just What Kind of PR Matters to You? by: Robert A. Kelly Parties, videos, booklets and column plugs? Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your...

Business And Finance  business finance perception people behaviors
Moving Key Audiences to Take Action?

Moving Key Audiences to Take Action? by: Robert A. Kelly You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you per...

Business And Finance  business finance perception behaviors people audience
Managers, Have You Been Shortchanged?

Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especiall...

Business And Finance  business finance perception public target relations will
Why Do You Want PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 920 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance perception relations public people
PR: Here's All You Need to Know

PR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior change, the kind that...

Business And Finance  business finance perception behaviors relations audience will
Which PR Is Right For You

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1135 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception public relations audience they
Your Organization: What Role PR?

Your Organization: What Role PR? by: Robert A. KellyAs a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty ar...

Business And Finance  business finance relations people public perception
Why Not Juice-Up Your PR?

Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I spea...

Business And Finance  business finance perception public relations audience behaviors