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The Yellow Pages are a terrific medium because of one simple reason: they are a directive medium, as opposed to a creative medium, such as a newspaper ad or tv spot. In other words, people use them when they’re ready to buy. Which means you can(and...
Marketing marketing yellow pages people willIncreasing Short and Long Term Profits by: Charlie Cook Have you ever passed by a bakery display case without feeling the urge to buy at least one cookie, dessert or cinnamon bun? Have you ever taken a child into a candy store and not had them a...
Marketing marketing questionsWHAT IS MOST IMPORTANT – COPY OR PIC?When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were ...
Marketing marketing advertising mightTop Ten Reason to Publish an Ezine AND a Blog by: Patsi Krakoff and Denise Wakeman Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They ...
Marketing marketing blog ezine readers time them1. Sell an inexpensive product to sell an expensiveproduct. If people like your inexpensive product,they'll be persuaded to buy your expensive one.2. Allow your visitors to decided how much theywant to pay for your product. I only recommend itfo...
Marketing marketing people extra mail theyCopyright © Marion Stearns - All Rights Reservedhttp://www.admistress.comDo you think your marketing plan can do a better job foryou? Why do some marketers feel lost in the Marketing Maze?1. The good stuff is TOO expensive, maybe?2. Everything t...
Marketing marketing traffic stuff youaposre timeThe most important fact to understand about the internet is it is one huge communication device. Plain and simply, that is all that the internet is and it is all that it does - communicate.Thus, an effective website communicates to it's audience...
Marketing marketing communication audience people wouldTesting Headlines by: Patrick Quinn A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine...
Marketing marketing headline write widget willWith so many businesses on the web and so many different ways ofpromoting your site it is easy to spend far too much onadvertising and get far too little in return. Here are sometried and true ways of promoting your business that are simpleand relati...
Marketing marketing banner manyThe voice on the other end of the phone was tense and impatient.It was a prospective client calling. After we introducedourselves, he got right to the point: "Our advertising isn'tworking and we need some help."Who I was talking to doesn't ...
Marketing marketing attention