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Two businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeBook Summary: The Secrets of Word-of-Mouth MarketingBy: Regine Azurin and Yvette PantillaThis article is based on the following book:The Secrets of Word-of-Mouth Marketing"How to trigger exponential sales through runaway word of mouth"George Silverm...
Marketing marketing word mouth product customer serviceA good friend of mine back in college wanted to learn how toplay ping-pong. Every night after dinner he would play withthe dorm Champ. Needless to say, it was a hopeless mis-match.I would stop by sometimes and watch him get pounded overand over again...
Marketing marketing money searches sales copywritingArticle Title: Troubleshooting Your MarketingAuthor: Alfred J. LautenslagerContact Author: al@market-for-profits.comContact Publicist: exec@prforprofits.comPublishing Guidelines: May be freely published as long as article remains unchanged and resour...
Marketing marketing message audience right targetMost people have no idea how to get traffic to their sites. But,if you apply what I'm about to reveal, you'll be one of the fewwho never has to worry about traffic again.The first thing you need to know, is that the traffic hype isjust that...
Marketing marketing content iaposll sites peopleFor decades the likes of Money magazine, The Wall Street Journal, Investors Business Daily and many smaller print financial publications have ethically and quickly earned hundreds of millions of dollars by fully leveraging their assets.But most web s...
Marketing marketing mail names list print directI am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...
Marketing marketing branding campaign brandAccording to reliable news service reports, dot com companies are currently failing at the rate of about one per day; some 9,000 jobs were lost in the Internet industry over the course of 2000, with most of the losses occuring in the latter half. It ...
Marketing marketing names domain whichAre you using testimonials in your marketing? If not, youare missing one of the most successful forms of marketingever used. Adding a testimonial to your current marketingmaterial can not only increase your sales, but moreimportantly, increase your c...
Marketing marketing testimonial testimonials mostIf you’ve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? I’m aboutto let you in on the secret.But first, I w...
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