7,171 articles on "marketing"

Virtual Interactivity vs. Actual Interactivity on the Web

Virtual Interactivity vs. Actual Interactivity on the Web by: Daniel Borel Interactivity on the web generally works as sexuality on the web: virtually. In both cases, it is a bit frustrating. Click the mouse, ask questions, navigate, write messa...

Marketing  marketing items suppliers
How To Get The Media To Cover Your Story

There are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people ...

Marketing  marketing media relations public material
Ad Writing And Tracking Tips n Tricks

A lot has already been written about writing attentiongrabbing, interest generating advertisements. Howeveras editor of a `free ad` newsletter, I regularlyreceive tons of `no pull` ads. Due to the criticalnature of this issue, I will walk you through...

Marketing  marketing mail link address want
And the Banner Man Held His Banner High

We hear it all the time: "Banners don't work anymore!"But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0....

Marketing  marketing banner banners will
The Future Of Email Newsletter

The Future Of Email Newsletter by: Llnado FordWhat are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us. You have installed already a good Spam filter or you let your ISP to select your ...

Marketing  marketing newsletter spam
Is Your Marketing Strategy Killing Your Profits?

Is Your Marketing Strategy Killing Your Profits? by: Charlie Cook With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being t...

Marketing  marketing business strategy tactics help
Marketing Smarter to Earn More

Marketing Smarter to Earn More by: Charlie Cook An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with...

Marketing  marketing prospects services value
"Do Not Call List"...Death Knell For Leads Programs?

"Do Not Call List"...Death Knell For Leads Programs? by: Michael Lemm I'd pay close attention to this for awhile. There are implications for leads programs especially. In about 6-10 months or so your company is going to have to subscribe to...

Marketing  marketing leads companies contact
Long Sales Letters vs. Short Sales Letters

Long Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing,...

Marketing  marketing sales letter long
Viral Marketing Tips: Greeting Cards

l Marketing Tips: Greeting Cards by: Richard Lowe, Jr.When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, ...

Marketing  marketing greeting card people